The equinoxes, September 23 and March 21, herald spring and autumn in both hemispheres. After the turning of these dates, the spring and autumn seasons begin to be experienced in the hemispheres. While creating the corporate identity and packaging design of Ekinoks Jewelry, we aimed to create an elegant and strong brand perception by combining snowdrops and camellia flowers based on spring inspiration.
The brand's name inspired us to design a logo that is entirely in harmony with story and texture. The company's perspective has been brought closer to its clean and natural characteristics by using natural earth tones as brand colors.